Rebranding

We refresh an existing brand without losing its loyal audience: regular buyers stay, new ones come. Audit, repositioning, identity and packaging redesign, careful migration.

Let's discuss your project30 minutes: task review and relevant cases

Selected work

— task · solution · result

What’s included

— scope of work

Brand audit

We review the current brand, perception and market position.

Repositioning

We refine the meaning, character and promise for the new task.

Identity redesign

We update the logo, colour and typography, keeping recognizable codes.

Packaging

We refresh packaging so the brand reads on the shelf.

Migration

We move every touchpoint to the new image without losing buyers.

Guidelines

We assemble the rules for the updated brand and hand over sources.

How we work

— 5 steps
01

Audit

We study the task, the current brand and the buyer.

02

Repositioning

We decide what to keep and what to change.

03

Concept

We show updated image directions to choose from.

04

Development

We build the chosen route into identity, packaging and carriers.

05

Migration & guidelines

We plan the transition, assemble guidelines and hand over sources.

FAQ

How long does rebranding take?
On average 4 to 8 weeks depending on scope. Exact term after the audit.
What do you need to start?
Access to current brand materials and your knowledge of the product.
Who owns the updated brand?
All rights and sources go to you.
How many directions do you show?
Usually 2–3 developed directions.
Can you refresh packaging, website and ads too?
Yes — we usually run rebranding together with packaging, website and advertising as one package.

Let’s talk about your brand?

Let's discuss your project

30 minutes · task review and relevant cases · +7 916 800-65-62