Packaging & label design

Packaging that sells from the shelf: concept, category readability, label design, pre-press and shelf checks. FMCG focus.

Let's discuss your project30 minutes: task review and relevant cases

Selected work

— task · solution · result

What’s included

— scope of work

Packaging concept

An idea that sets the product apart and works on the shelf, not only on a monitor.

Category legibility

In a second the shopper understands what it is, who it is for and why it beats the neighbours.

Shelf layout

We check how the line looks in a row, in a block and next to competitors.

Label design

Graphics, ingredients and the mandatory marking required by the technical regulations — no risk at acceptance.

Preprint

We prepare the artwork for printing: colours, overprints, die-cut and trim lines.

Shelf tests

We test the artwork for visibility and legibility before the print run.

How we work

— 5 steps
01

Meeting and analysis

We discuss the product, the shelf and the competitors — and formulate the task ourselves, without a brief.

02

Concept

We show directions for the design to choose from, each with the reasoning behind it.

03

Artwork

The chosen direction is taken through to finished packaging and label.

04

Shelf check

We look at legibility and layout and make corrections before the print run.

05

Preprint and handover

We prepare the print files and hand over the source files and the rights to the artwork.

FAQ

How long does packaging take?
Depends on the number of SKUs; we name the term after reviewing the range.
What do you need to start?
Product data, category and technical print requirements.
Who owns the design?
All rights and sources go to you.
Do you handle print?
We prepare files and supervise pre-press; printing is on the client or a print partner.
Can you design the whole range?
Yes — we build a consistent system across the range.

Let’s talk about your brand?

Let's discuss your project

30 minutes · task review and relevant cases · +7 916 800-65-62