Logo & identity

A brand mark and a visual system recognized at a glance: logo, colour, typography and carriers, assembled into a coherent, applicable system.

Let's discuss your project30 minutes: task review and relevant cases

Selected work

— task · solution · result

What’s included

— scope of work

Logo & mark

The mark and its versions for every medium.

Colour & typography

The brand palette and type system.

Graphic language

Patterns, icons and supporting elements.

Carriers

Business cards, documents, signage, digital.

Templates

Ready-to-use layouts for the team.

Mini guide

Rules for correct logo and identity use.

How we work

— 5 steps
01

Immersion

We study the task and the brand context.

02

Concept

We show visual directions for the mark and system.

03

Mark

We finalize the logo and its versions.

04

System

We extend it to colour, type, graphics and carriers.

05

Handover

We assemble the guide and hand over all source files.

FAQ

How long does a logo and identity take?
On average three to six weeks — it depends on the scope: the mark alone or a full visual system with its carriers. We name the exact timeline after reviewing the task.
What do you need from us to start?
Your knowledge of the product and the business. There is no brief to fill in — we collect the input from your words at the meeting.
Who owns the rights to the logo?
All rights and source files go to you — in outlines and in working formats. The logo becomes your asset.
How many logo options do you show?
Usually two or three developed directions. After that we go deeper into the chosen one rather than drawing dozens of rough sketches.
What if we later need more — a brand book, packaging, a website?
A logo and identity are part of full branding. If needed we continue with the same team and in one style; checking the name and the mark for legal clearance is on us too.

Let’s talk about your brand?

Let's discuss your project

30 minutes · task review and relevant cases · +7 916 800-65-62