Creative campaigns

Full-cycle advertising campaigns: a creative idea, a key visual, channel adaptations, content, production and launch support.

Let's discuss your project30 minutes: task review and relevant cases

Selected work

— task · solution · result

What’s included

— scope of work

Creative idea

The big idea of the campaign: the meaning, the key message and the tone in which we address the audience.

Key visual

The main image from which the whole campaign unfolds.

Channel adaptations

The key visual laid out into outdoor, digital, point-of-sale and packaging formats.

Communication design

Layouts, banners, POS materials and campaign content in a single visual system.

TV and OLV films

Script, shooting, editing and production of video for the tasks of the campaign.

Launch and support

We run the campaign from the first impression and keep one style across every channel.

How we work

— 5 steps
01

Diagnostics and task

We go through the product, the audience and the goal of the campaign, and formulate the task ourselves — without a brief.

02

Creative concept

We offer options for the big idea and the key visual to choose from.

03

Adaptations and content

The chosen idea is unfolded into layouts, channels and film scripts.

04

Production

We shoot and produce the materials and assemble the campaign for launch.

05

Launch and support

We take the campaign into the channels and hand over the source files and the rights to the materials.

FAQ

How long does it take to launch a campaign?
It depends on the scale: from the creative concept to finished materials, and on the volume of film production. We calculate the exact schedule against your media plan at the start and fix it in the contract, so that the campaign goes out on the date you need.
What do you need from us to start?
One online meeting and access to the person who makes the decisions. You do not fill in a brief — we formulate the task ourselves from your words and send it for confirmation. After that all we need from you is feedback at the checkpoints.
Who owns the rights to the layouts and the films?
You do. On completion we transfer the exclusive rights to the materials created and all the source files — layouts, the key visual and video. If stock or licensed elements are used in the work, we agree the terms of their use in advance.
How many versions of the idea will we see?
We show several versions of the creative concept and the key visual to choose from. The chosen direction is developed to the final; the number of revision rounds is fixed in the contract so the project does not drag on.
Can we order only a part — say, only the film or only the key visual?
Yes. We take on both the whole campaign and separate blocks: the key visual, communication design, TV and OLV films. If the campaign needs a landing page or media placement, we cover that with the related services «Websites & digital» and «Advertising & promotion».

Let’s talk about your brand?

Let's discuss your project

30 minutes · task review and relevant cases · +7 916 800-65-62