Red Apple · 2026Avangard
Rebranding · PackagingRebranding of a commodity product into a family brand «for those closest to you».
Cases
Work where strategy and brand DNA turn into business results. Key project — «Avangard».
Selected work
— task · solution · resultRed Apple · 2026
3 directionsone brand DNAUvelka
Positioning · Brand architectureOne brand meaning — and three product directions with their own tasks.
+400%sales after rebrandingERGO
Rebranding · RetailRebranding of a European footwear chain: the new name ERGO and a single retail system.
HOLCIM → CEMENTUMbrand transformationCEMENTUM
Brand transformation · PositioningThe international brand left Russia — the business stayed.
5working sessionsGRANELLE GROUP
Brand DNA · Real estateCreating a property developer’s brand DNA
2 strengths10 and 20 mgAllergostin
Brand from scratch · PharmaA brand for Polysan’s new allergy medicine — from brand platform to blister pack.
«Tsunami of Taste»ready-meal brandYAMMI!
Private label · NamingA private-label ready-meal brand for a convenience store chain in Russia’s Far East.
Relaunchin RussiaGT OIL
Rebranding · AdvertisingRelaunching a motor oil brand in Russia with bold image advertising.
Goretskaya
Packaging · LabelAn arch label with a set table for medicinal-table mineral water.
Agency conceptTsypster
Naming · LogoName and slogan for a chicken and egg brand: «broiler with taste».
Agency conceptKurkina-Faso
Naming · LogoName and slogan for a chicken and egg brand: «kingdom of the tender».
Let’s talk about your brand?
Let’s discuss your project30 minutes · task review and relevant cases · +7 916 800-65-62