Branding

Naming, identity, packaging, visual system and brand book. We turn the brand DNA into a recognizable image people choose.

Let's discuss your project30 minutes: task review and relevant cases

Selected work

— task · solution · result

What’s included

— scope of work

Positioning

The truth about the brand, value for the buyer, platform.

Naming

Brand name and clearance check.

Logo & mark

The brand mark and its versions.

Identity

Colour, typography, graphics, carriers.

Packaging & label

Packaging design, shelf readability.

Brand book

Guidelines for applying the brand.

How we work

— 5 steps
01

Immersion

We study the task, market and buyer — no briefs, in your own words.

02

Strategy & DNA

We formulate the truth about the brand, positioning and character.

03

Concept

We show visual directions to choose from.

04

Identity

We develop the chosen route into a system and carriers.

05

Brand book

We assemble the guidelines and hand over all source files.

FAQ

How long does branding take?
On average 4 to 8 weeks — depends on scope: identity only or full strategy with packaging. We name the exact term after reviewing the task.
What do you need from us to start?
Your knowledge of the product and business. No brief needed — we build the strategy from your words in a meeting.
How many concepts do you show?
Usually 2–3 developed directions. Then we deepen the chosen one rather than draw dozens of drafts.
Who owns the rights to the brand?
All rights and source files are handed to you. The brand is your asset.
Will you help register the trademark?
We check the name and mark for clearance and support the registration filing.

Let’s talk about your brand?

Let's discuss your project

30 minutes · task review and relevant cases · +7 916 800-65-62