Brand DNA & positioning

The strategic core a strong brand starts with: we research the market, find the truth about your product and formulate positioning, character and the brand platform. We work from your words — no briefs.

Let's discuss your project30 minutes: task review and relevant cases

Selected work

— task · solution · result

Red Apple · 2026

Avangard

Rebranding · Packaging

Rebranding of a commodity product into a family brand «for those closest to you».

3 directionsone brand DNA

Uvelka

Positioning · Brand architecture

One brand meaning — and three product directions with their own tasks.

+400%sales after rebranding

ERGO

Rebranding · Retail

Rebranding of a European footwear chain: the new name ERGO and a single retail system.

Brand from scratchpositioning · website · advertising

IRONTEX

Brand from scratch

A new brand for an engineering company: naming → identity → website → advertising.

What’s included

— scope of work

Research & truth

Audit of market, product and competitors.

Consumer value

The real reason you are chosen.

Positioning

Your place in the customer’s mind and clear difference.

Brand character

Personality and tone of voice.

Brand architecture

How products and sub-brands connect in one system.

Brand platform

Essence, values, promise and proof — one reference document.

How we work

— 5 steps

Immersion

A strategist studies the market and product — from your words, no brief.

Research

We find the truth about the brand and the consumer value.

Strategy session

We align positioning hypotheses and character together with you.

Positioning

We formulate the difference, essence and architecture.

Brand platform

We assemble it into one reference document and hand it over.

FAQ

How long does brand DNA and positioning take?

The timeline depends on the scale of the business, the number of products and the depth of the research. We fix the exact range and the checkpoints in the contract after the first review of the task — no vague promises.

What do you need from us to start?

One kick-off meeting and access to the person who makes the decisions. You do not fill in briefs or questionnaires — we formulate the task ourselves from your words and send it for confirmation.

Who owns the results of the work?

You do. On completion we hand over the brand platform and all working materials; the exclusive rights are on your side. Nothing stays «with the agency».

Do you offer one positioning option or several?

We work through the positioning and character hypotheses and align them with you at a strategy session. The output is one agreed solution with the reasoning behind it, not an option imposed on you.

What comes after the positioning?

The brand platform is the foundation for naming, identity, the website and advertising. We can carry those stages out turnkey or hand the finished platform to your own contractors.

Let’s talk about your brand?

Let's discuss your project

30 minutes · task review and relevant cases · +7 916 800-65-62