About the agency

Approach

A brand becomes strong when it sounds human

We find what makes a client choose a company on something other than price. We turn that into positioning, brand, packaging and communication.

We find the truth about a brand — what makes it valuable in the eyes of the consumer. On that basis we build the brand DNA: positioning, character, values and promise. Then we turn it into branding and advertising that spark sincere interest and lead to choice.

How we work

Truth about the brand Brand DNA Branding and advertising

We work the task out ourselves — from your words, your cases and the market. Strategy is led by the founder, delivery by a team of specialists chosen for the specific task.

Brand name

A name is the one thing a competitor cannot copy

We always try to bring the brand name to life, because it is the brand’s only truly unique asset: a product and a visual style can be copied, a name cannot. That is why we create naming with the potential of a big advertising idea — and when a brand already has a name, our first move is to look for a way to open it up.

Strategy by the founder. Delivery by the team.

Yaroslav Gazin — founder and creative director of the agency — Yaroslav Gazin — founder, brand strategist and creative director

Yaroslav Gazin leads brand strategy, positioning and the creative direction of every project. For each task a team of specialists is assembled — strategists, designers, copywriters, web developers, advertising and production experts.