Red Apple · 2026Avangard
Rebranding · PackagingRebranding of a commodity product into a family brand «for those closest to you».
Yaroslav Gazin —branding & full-cycle advertising
We find the truth about a brand — what makes it valuable to the buyer. On that basis we build the brand DNA.
We create branding and advertising that sound sincere, spark real interest, build trust and lead to choice.
See the case → Red Apple · 2026
Trusted by brands
Selected work
— task · solution · resultRed Apple · 2026
3 directionsone brand DNAUvelka
Positioning · Brand architectureOne brand meaning — and three product directions with their own tasks.
+400%sales after rebrandingERGO
Rebranding · RetailRebranding of a European footwear chain: the new name ERGO and a single retail system.
Brand from scratchpositioning · website · advertisingIRONTEX
Brand from scratchA new brand for an engineering company: naming → identity → website → advertising.
Humanity
A brand becomes strong when it sounds human
Sincerity breeds trust. Trust turns into choice.
We find the truth about a brand — what makes it valuable in the eyes of the consumer. On that basis we build the brand DNA: its positioning, character, values and promise. Then we turn it into branding and advertising that sound sincere and awaken real interest.
What we create
Truth about the brand
Brand DNA
Branding and advertising
What happens to the consumer
Sincere interest
Trust
Choice
Love for the brand
The key distinction: we find the truth about a brand, but the brand DNA we build. Sincerity is not a property of our process — it is a quality of the brands and communications we create. Sincere interest is the consumer’s answer.
What we do
— 5 directions in one system
01
Strategic brand consulting
The brand as a business asset: brand equity, health metrics, price premium and portfolio architecture. 02Strategy & brand DNA
Research, consumer value, positioning, architecture, character and platform. 03Branding
Naming, identity, packaging, visual system and brand book. 04Digital products
Websites, landing pages and presentations. 05Full-cycle advertising
Creative, content, video, Yandex and social advertising.
Strategy by the founder.
Delivery by the team.
Yaroslav Gazin is responsible for brand strategy, positioning and the creative direction of projects. For each task a team of specialists is assembled: strategists, designers, copywriters, web developers, advertising and production specialists.
since 2000
the expertise the agency is built on
13
people in the team
Competences of leading international advertising agencies
Jury of the «Silver Mercury» awards
Jury of the National Business Communications Award
Twice a laureate of the Moscow International Advertising Festival
TOP-5 «Trainer of the Year in Russia»
Member of the Moscow Chamber of Commerce and Industry
What happens next
— three steps, no quizzes and no briefs01
Your request
You leave the task — I reply personally within a business day.
02
A 30-minute meeting
We go through the task and look at the cases that have already solved it.
03
A proposal
I send the plan, the timeline and the cost. Then the work begins.
Let’s talk about your brand?
Let's discuss your project30 minutes · task review and relevant cases · +7 916 800-65-62